You pay for activity
Ad spend, a monthly fee and a report full of clicks. None of it tells you how many new clients you got.
We run the campaigns, check every lead against the criteria you set and call each one while they still remember filling in the form. You get meetings in your calendar, and you're billed only for the leads that meet your criteria.
The price per lead is agreed before we launch. Every lead is yours alone: we never resell it or share it with a competitor.
Leads delivered straight into the tools you already use
The agency gets paid for running the ads. Whether those contacts become clients is left to you, and that's where the money goes.
Ad spend, a monthly fee and a report full of clicks. None of it tells you how many new clients you got.
Fake numbers, people who were only curious, contacts outside your area. Someone on your team still has to call each one to find out.
The lead came in on Tuesday. Someone called on Thursday. By then they had already spoken to two of your competitors.
Leads sit in an inbox or a spreadsheet. No one can say how many were called, how many said no, or why.
Harvard Business Review analysed 1.25 million sales leads and audited how 2,241 US companies answered a web enquiry. The results explain why our team calls first.
more likely to qualify a lead when you try to reach it within the first hour, compared with an hour later
more likely than companies that waited 24 hours or longer to get in touch
average response time among the companies that replied within 30 days
of the companies audited never replied to the enquiry at all
Source: Oldroyd, McElheran and Elkington, “The Short Life of Online Sales Leads”, Harvard Business Review, March 2011.
You can hire them separately. They work best together, because the sooner a lead gets a call, the more likely it is to turn into a meeting.
We plan and run the campaigns and take on the cost of the traffic. You pay a fixed price for each lead that meets the criteria we agree on.
Our team picks up every lead, qualifies it and books the meeting in your calendar. You only spend time with people who are ready to talk.
Four steps. You take part in the first and the last; we handle everything in between.
Service, area, budget, type of client. We put in writing what counts as a qualified lead and agree the price of each one.
Ads, landing page and form. Every contact is checked before it reaches you.
Our team calls each lead, asks the qualifying questions and books the meeting in your calendar.
You see every lead, call and meeting in your CRM. When the numbers work, we raise the volume.
Plenty of leads miss the first call. That's why follow-up runs on a schedule with set dates, instead of a reminder in someone's head.
Talk to our teamIt lands in your CRM with the answers from the form and the campaign it came from.
Our team calls while the request is still fresh in the person's mind.
If there's no answer, a short message on each channel says who we are and why we're calling.
At different times of day. A call in the evening often gets the answer the morning call didn't.
If there's still no reply, the lead is closed with a reason, so you know what happened to every contact you paid for.
The meeting is booked straight into your calendar, with a summary of the call so you know who you're talking to.
Put in your own numbers. The result is the most you could pay for a lead and still break even. Any price below that is profit.
Pay less than this per lead and every campaign makes you money.
A simple model to give you a ceiling. In the call we work it out with your real figures and the price per lead in your market.
With a traditional agency you pay for the work, whatever the result. With Axystem you pay for the result we agreed on.
We apply them to every client, before we sign anything.
Before launch we write down what a qualified lead is for you. If a lead doesn't meet it, you don't pay for it.
Each lead goes to one company. We don't resell it, and we don't send it to your competitors.
If your price, your area or your capacity make the numbers fail, we tell you before you sign, even if it costs us the deal.
Leads, calls and meetings are logged in your CRM. The figures in our report are the ones you can check yourself.
It works when a client is worth enough to justify the lead, and when one phone call is enough to know if a lead is qualified.
Quote requests for roofing, kitchens, windows and renovations.
Homeowners and businesses asking for an installation quote.
Patients booking a first visit for a specific treatment.
People with a specific case looking for a lawyer now.
Requests for policies, mortgages and financial advice.
Owners who want a valuation and buyers ready to view.
Students and companies asking about a course or programme.
Decision makers who want a proposal for a service you sell.
A small team works on your account from the first week, and you always know who to call.
Agrees the criteria with you, reviews the results every week and decides what changes.
Builds and runs the ads, pages and forms, and adjusts them so the price per lead holds.
Calls every lead, asks the qualifying questions and books the meetings in your calendar.
Checks every lead against the agreed criteria before it's counted, and reviews any lead you flag.
Pay-per-lead isn't for every business. This is how we decide whether it makes sense for yours.
A person who meets the criteria we agree with you before launch: the service they need, where they are, their budget or company size, and a phone number that works. It's written down, so there's no debate later about which leads count.
It depends on your sector, your area and how strict the criteria are. You get a fixed price per lead before launch, and it only changes if we both agree to change it.
You flag it and we review it. If it doesn't meet the agreed criteria, it isn't charged.
Yes. Each lead is sent to one company only: yours.
Someone on your side has to run the meeting and close the deal. We take care of everything before that: calling the lead, qualifying it, following up and booking the meeting.
Yes. Leads go into the CRM you already have. If you don't have one, we set one up for you as part of the service.
As soon as the criteria are signed off and the campaigns go live. Before launch we give you an estimate of the monthly volume your market can deliver at the agreed price.
One 30-minute call is enough to know if it makes sense for your business, and at what price per lead.
In a 30-minute call we look at your service, your area and your numbers, and tell you whether pay-per-lead makes sense for you. If it doesn't, we'll say so.
No commitment and no sales pitch. If pay-per-lead isn't right for your business, you'll leave the call knowing why.
Leave your details and we'll get back to you to set a time.
We'll get back to you within 24 hours on working days to set a time for the call.
These terms explain who runs this website and the rules that apply when you use it. Please read them together with our Privacy Policy and Cookie Policy. By using the website you accept these terms. If you do not agree with them, please do not use it.
This website is owned and operated by:
In these terms, “Axystem”, “we”, “us” and “our” refer to Axystem LLC. “You” refers to any person who visits or uses the website, and to the business they represent.
The website presents our pay-per-lead generation and sales management services and lets you request a call with our team. It is aimed at businesses and professionals. By sending the contact form you confirm that you are at least 18 years old and that you act on behalf of a business.
The content of the website is general information about our services. It is not a binding offer. The price per lead, the lead criteria, volumes, invoicing and every other condition are agreed in a separate written agreement with each client before any service starts. If that agreement and these terms ever differ, the agreement prevails.
You agree to use the website lawfully and in good faith. In particular, you agree not to:
When you send the contact form and accept these terms, you agree that we may contact you by phone, email and WhatsApp about your request, using the details you gave us.
Text messages (SMS) are only sent if you tick the separate SMS box in the form. That consent is optional and is not a condition of using our services. Message frequency varies. Message and data rates may apply. You can reply STOP at any time to stop receiving texts, or HELP for help. Carriers are not liable for delayed or undelivered messages.
You can also ask us to stop calling or messaging you at any time by telling us during a call or by writing to [email protected].
The texts, design, graphics, logo, code and other content of the website belong to Axystem LLC or are used with permission from their owners. You may view them and print or save pages for your own reference. Any other reproduction, distribution or modification requires our prior written permission.
Third-party names and trademarks shown on the website, such as HubSpot, Salesforce, Pipedrive, HighLevel (GoHighLevel), Zoho, monday.com, Close, Slack, Zapier, Meta, Google, LinkedIn or WhatsApp, belong to their respective owners. They are mentioned only to describe the tools and channels our services work with, and do not imply any partnership, sponsorship or endorsement.
The lead value calculator gives an estimate based only on the figures you enter. It is a guide, not a forecast, an offer or a guarantee of results. Figures from third-party studies are quoted with their source and belong to their authors.
The website is provided “as is” and “as available”. We work to keep it accurate, available and secure, but to the extent permitted by law we make no warranties of any kind, express or implied, about the website, including that it will be uninterrupted, error-free or free of harmful components.
To the extent permitted by law, Axystem LLC and its members, managers and staff will not be liable for any indirect, incidental, special or consequential damages, or for any loss of profits, revenue or data, arising from your use of the website or your inability to use it. Nothing in these terms limits liability that cannot be limited by law.
You agree to indemnify and hold harmless Axystem LLC from any claim, loss or expense, including reasonable legal fees, that results from your breach of these terms or from information you submit through the website.
The website may include links to websites run by third parties. We do not control those websites and are not responsible for their content, availability or privacy practices. A link does not mean that we endorse the linked website.
We process the personal data you send us as described in our Privacy Policy. The use of cookies and similar technologies is explained in our Cookie Policy.
These terms are governed by the laws of the State of Wyoming, United States, without regard to its conflict of law rules. Any dispute relating to the website will be submitted to the state or federal courts located in Wyoming, unless mandatory law in your country gives you the right to bring proceedings elsewhere.
We may change the website and these terms at any time. The version published on this page, with the date shown at the top, is the one that applies. If any part of these terms is found invalid, the rest remains in force. If we do not enforce a right at a given time, we do not waive it.
For any question about these terms, write to [email protected] or by post to Axystem LLC, 30 N Gould St, Ste R, Sheridan, WY 82801, United States.
Have a question about this page?Write to us at [email protected]
Back to homeThis policy explains what personal data Axystem LLC collects through this website, why we use it, who we share it with and the rights you have over it. We only collect the data we need to answer your request and, if you become a client, to provide our services.
This policy covers this website and the conversations that follow from it. It does not cover websites run by other companies, even if they link to ours.
When you fill in the contact form we collect your full name, company, work email, phone number, website, the number of new clients you could take on per month, the message you write, your acceptance of our terms and this policy, and whether you agreed to receive text messages.
If you used the lead value calculator before sending the form, we also receive the figures you entered: average client value, margin, meeting and closing rates, and the resulting break-even price per lead.
If we speak with you, we keep notes of the call and of the messages we exchange by email, WhatsApp or text.
Please do not include sensitive information (such as health data, financial account numbers or identity documents) in the message field. We do not need it.
With each form submission we record the page address, the website that sent you to us, the campaign parameters in the link (such as utm_source, utm_campaign, gclid or fbclid) and the date and time. Like any website, the services that host and deliver this page also receive your IP address and basic information about your browser and device. If you accept analytics or advertising cookies, those tools also collect information about how you use the website, as explained in our Cookie Policy.
| Purpose | Legal basis (for EEA and UK visitors) |
|---|---|
| Reply to your request and arrange the call | Steps you ask us to take before a possible contract, and your consent |
| Contact you by phone, email or WhatsApp about your request | Your consent, given in the form |
| Send you text messages | Your separate, optional SMS consent |
| Provide our services if you become a client | Performance of the contract |
| Find out which campaigns and channels bring us enquiries | Our legitimate interest in measuring our marketing, and your consent for analytics and advertising cookies |
| Keep the website secure and prevent spam | Our legitimate interest in protecting the website |
| Meet legal obligations and defend legal claims | Legal obligation and legitimate interest |
We do not use your data to take automated decisions that have legal or similarly significant effects on you.
We share your data only with service providers that help us run the website and our business, under contracts that require them to protect it and use it only on our instructions:
We may also disclose data to professional advisers bound by confidentiality, to public authorities when the law requires it, or to a buyer or successor if our business is sold or merged, in which case this policy will continue to apply to your data.
We do not share mobile phone numbers or any other mobile information with third parties or affiliates for their marketing or promotional purposes. Text messaging opt-in data and consent are never shared with any third party. The service providers listed above only process this information to deliver our own messages to you.
You can stop text messages at any time by replying STOP, and get help by replying HELP. Message frequency varies. Message and data rates may apply.
We do not sell the personal information collected through this website, and we do not share it for cross-context behavioural advertising unless you accept advertising cookies. In the last 12 months we have collected the following categories of personal information, for the purposes described above:
| Category | Examples | Source |
|---|---|---|
| Identifiers and contact details | Name, email, phone number, IP address | You, and your browser |
| Professional information | Company, website, capacity for new clients, calculator figures | You |
| Internet activity | Pages visited, referring website, campaign parameters | Your browser, and analytics tools if you accept them |
If you live in a US state with its own privacy law, such as California, Colorado, Connecticut, Virginia or Texas, you may have the right to know, access, correct and delete your personal information, and to opt out of its sale, sharing or use for targeted advertising, where that law applies to us. You can exercise these rights as explained in the next section, and we will not discriminate against you for doing so. You may use an authorised agent, in which case we may ask for proof of the authorisation.
If your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to opt out of advertising cookies, and they are not loaded. There is no common standard for “Do Not Track” signals, so we do not respond to them; you can control cookies as described in our Cookie Policy.
Axystem LLC is based in the United States, and your data is stored and processed there. If you are in the European Economic Area, the United Kingdom or Switzerland, we rely on an adequacy decision (such as the EU-U.S. Data Privacy Framework, for providers certified under it) or on standard contractual clauses approved by the European Commission to protect your data when it is transferred.
You can ask us at any time to:
To exercise any of these rights, write to [email protected]. We will reply within 30 days, or within the period set by the law that applies to you. We may ask you to confirm your identity before acting on the request.
If you are in the European Economic Area or the United Kingdom, you also have the right to complain to your local data protection authority.
We protect your data with technical and organisational measures appropriate to the risk, such as encrypted connections, restricted access to the CRM and providers with recognised security standards. No system is completely secure, so if we ever detect a breach that affects your data, we will act and inform you when the law requires it.
This website and our services are intended for businesses. They are not directed at anyone under 18, and we do not knowingly collect data from children. If you believe a child has sent us personal data, write to us and we will delete it.
We may update this policy when our services, providers or legal obligations change. The date at the top shows when it was last updated. If the changes are significant, we will tell you through the website or by email if we have your address.
For any question about this policy or about your data, write to [email protected] or by post to Axystem LLC, 30 N Gould St, Ste R, Sheridan, WY 82801, United States.
Have a question about this page?Write to us at [email protected]
Back to homeThis policy explains what cookies and similar technologies are used on this website, what they are for and how you can control them. It is part of our Privacy Policy.
Cookies are small text files that a website stores in your browser so it can remember information between pages or visits. Similar technologies, such as pixels and local storage, work in a comparable way. In this policy we call all of them “cookies”.
Cookies can be set by the website you are visiting (first-party) or by other companies whose services the website uses (third-party). Some only last while your browser is open; others stay for a set period.
Our own page code does not set cookies. When the cookie banner is shown, it stores your choice in your browser's local storage so we do not ask again on every page.
| Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
__cf_bm | Cloudflare, for the hosting platform | Tells humans and bots apart to protect the website and its forms | 30 minutes of inactivity | Necessary |
axy-consent | Axystem (local storage) | Remembers whether you accepted or rejected optional cookies | 12 months | Necessary |
_ga, _ga_* | Google Analytics | Counts visits and shows how the website is used | Up to 2 years | Analytics, with consent |
_gcl_au | Google Ads | Measures conversions from Google ads | 90 days | Advertising, with consent |
_fbp | Meta | Measures conversions from Facebook and Instagram ads | 90 days | Advertising, with consent |
The hosting platform may also use other technical cookies needed for the page to load. We review this list whenever we add or remove a service.
You can change your choice at any time with the Cookie settings link at the bottom of every page, when the cookie banner is active. If your browser sends a Global Privacy Control signal, advertising cookies are not loaded even if you accept the banner; only analytics is.
You can also block or delete cookies in your browser settings. Blocking necessary cookies may stop some parts of the website, such as the contact form, from working.
To opt out of Google Analytics on every website, you can use the Google Analytics opt-out add-on. You can manage how Meta uses your activity for ads in your Meta ad preferences.
We will update this policy when we add or remove services that use cookies. The date at the top shows when it was last updated.
For any question about cookies on this website, write to [email protected] or by post to Axystem LLC, 30 N Gould St, Ste R, Sheridan, WY 82801, United States.
Have a question about this page?Write to us at [email protected]
Back to homeAxystem LLC wants this website to be usable by everyone, including people who use assistive technologies. This statement explains what we have done, where we still have limits and how to tell us about a problem.
We aim to meet the Web Content Accessibility Guidelines (WCAG) 2.2 at level AA, the standard most widely used for websites in the United States and Europe.
Some content comes from third parties, such as the hosting platform, embedded tools or external websites we link to. We cannot always control how accessible they are. Decorative illustrations are hidden from screen readers, and the information they show is also given in text.
If you find a barrier on this website, or need any of its content in another format, write to [email protected]. Tell us the page and the problem, and we will reply within 5 working days and work on a solution.
We review this statement whenever we make significant changes to the website. The date at the top shows when it was last updated.
Have a question about this page?Write to us at [email protected]
Back to homeSomeone from our team will get back to you within 24 hours on working days to set a time for the call.
We look at your service, your area and the capacity you told us about before we call.
Within 24 hours on working days, to book a 30-minute strategy call at a time that suits you.
We go through your numbers and tell you whether pay-per-lead makes sense for you, and at what price.
If we both agree, we write down the lead criteria, set the price and launch the campaigns.